What if materials could defy gravity, so that we could leave them suspended in mid-air? ZeroN is a physical and digital interaction element that floats and moves in space by computer-controlled magnetic levitation. by Jinha Lee, in collaboration with Rehmi Post, and Hiroshi Ishii

Nike (2004) Agency: Wieden + Kennedy. Fincher has had a long relationship with Wieden + Kennedy, for whom he has directed a sprawling number of Nike ads over the years. “Speed Chain” is a fun departure from his football-focused work, and one of three ads by Fincher—in one year alone—to be honored for outstanding directorial [...]

Dead Ideas from Passion Pictures on Vimeo.